Viewers Turn Out for Big NBA Showdown

Jan 23, 2017  •  Post A Comment

A clash over the weekend between two of the top teams in the NBA delivered strong numbers for ABC. ESPN reports that the season two premiere of “NBA Saturday Primetime on ABC,” featuring the San Antonio Spurs and the Cleveland Cavaliers, was the highest-rated non-Christmas NBA game of the season across ABC and ESPN.

“The San Antonio Spurs’ thrilling overtime victory over the Cleveland Cavaliers averaged a 2.6 metered market rating, peaking with a 4.0 rating from 11-11:15 p.m. ET, according to Nielsen,” ESPN announced.

The broadcast delivered a 13.9 rating in the San Antonio market and a 12.2 in the Cleveland market.

“The Spurs-Cavaliers showdown delivered a significant streaming audience with 9,146,000 total minutes streamed, 231,800 unique viewers and an average minute audience of 59,800 viewers,” the announcement notes. “This is up 28 percent, 31 percent and 14 percent, respectively, from last year’s season debut.”

“NBA Saturday Primetime on ABC” continues next week with the Golden State Warriors hosting the Los Angeles Clippers at 8:30 p.m. Mike Breen, Jeff Van Gundy, Mark Jackson and Israel Gutierrez provide commentary.

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