Walmart is getting into the car business, part of a trend that finds an increasing number of consumers making their car purchases outside the dealership, Motor Trend reports.
The retail giant has formed partnerships with dealership groups to offer cars through a program that launches April 1.
“Through the CarSaver program, buyers can select their desired new or used vehicle and apply for financing and insurance,” the story reports. “Walmart will host CarSaver kiosks inside 25 of its Supercenters at launch, although customers can also go through the process on their own online or by calling an 800 number. After this initial stage, CarSaver links the customer to a local dealership so they can complete the transaction.”
The move by Walmart follows a successful entry into the space by Costco, which has become a big player in haggle-free car buying, the report notes. Automotive News reports that Costco sells an average of more than 1,000 new vehicles per store annually, with Walmart targeting a similar number, counting both new and used cars.
“In April, CarSaver will be in Walmart Supercenters in Houston, Dallas, Phoenix, and Oklahoma City,” Motor Trend notes. “If everything goes as planned, CarSaver will be represented in Walmart Supercenters nationwide within two years.”