WGN America announced today that it has promoted David Diederich to the new role of Senior Vice President, National Ad Sales. Making the announcement was David Rotem, Executive Vice President, Ad Sales and Marketing, WGN America.
“David is a talented leader within the Ad Sales and Marketing organization and we are fortunate to have his vision and creativity as we continue to build something very special at WGN America. His role has grown in concert with the ascension of our network and we thrilled that he will continue to help lead this team,” said Rotem.
The announcement notes: “In his newly expanded role, Diederich will oversee national ad sales for the burgeoning network, with national sales Account Executives and Vice Presidents now reporting directly to Diederich, who is based out of the Los Angeles office. Diederich will continue to report to Rotem, who is based in New York.”
Along with managing the western regional office, Diederich will be responsible for business development for the network’s roster of national marketing partnerships, and for ensuring the continued strategic alignment of WGN’s content with leading consumer brands.
“Diederich joined WGN America’s Ad Sales team in 2004, and was elevated to positions of increasing responsibility, most recently to Vice President, Ad Sales and Brand Partnerships, Western Region in 2015,” the announcement notes. “While in this role, he was responsible for leading new business development with a focus on leveraging WGN America’s slate of programming to create revenue-generating opportunities that build long-term brand value. Prior to joining Tribune Media, Diederich served as Local Sales Manager for KCBS-TV in Los Angeles, before starting his career in local broadcast television in New York.”