Oxygen will change its focus this summer, rebranded as a crime destination network geared toward women, reports Lesley Goldberg at The Hollywood Reporter’s Live Feed.
The story notes that “As part of the planned rebranding, the network has picked up three new shows — including a revival of ‘Law & Order’ mastermind Dick Wolf’s ‘Cold Justice,’ which was quietly dropped at TNT. Despite earlier rumors, Wolf has no equity stake in the network; instead, he is involved simply as a content supplier and is said to have other projects in development already.”
Writes Goldberg, “Though a larger overhaul is still months away, the network will debut abduction series ‘Three Days to Live’ on March 5. ‘Cold Justice’ and ‘The Jury Speaks,’ which re-examines controversial cases told through the eyes of the original jury, will join the schedule in the third quarter.
To read more about why Oxygen is going the crime route, as well as an insightful interview with Frances Berwick, president of the NBCUniversal Cable Entertainment Lifestyle Networks, please click here, which will take you to Goldberg’s original story.