The second-highest-rated show on TV in the key demo of viewers 18-49 for the week ending Feb. 4 was not on in prime time, and was a show that the president of the United States has called “unwatchable.”
Variety reported on Sunday that the honor went to NBC’s “Saturday Night Live,” which delivered a 2.5 average overnight rating in the demo in the Nielsen metered markets, trailing only CBS’s “The Big Bang Theory” with a 3.3.
The turnout for last week’s “SNL,” hosted by Kristen Stewart, was part of what has been a strong season for the venerable late-night sketch show, which may be benefiting from the high-profile shade Donald Trump has thrown its way.
“Overall, ‘SNL’ viewership for the season to date is up 19% in adults 18-49 (3.5 vs. 2.9 rating) and up 22% in total viewers (10.6 million vs. 8.7 million) over the comparable period in the 2015-16 season,” Variety reports, noting that NBC has said this is the show’s best ratings season since 1994-95 — 22 years ago.
“SNL” isn’t showing any signs of easing up on its Trump attacks, and in fact has scheduled its Trump impersonator-in-chief, Alec Baldwin, to host this week’s show.
Trump has had plenty to say about Baldwin’s impression of him, taking to social media throughout the season with critiques noting that Baldwin’s “portrayal stinks” and “just can’t get any worse.”
Nonetheless, NBC appears to be all in on the Baldwin-“SNL” connection. Here’s a clip released Wednesday by the network promoting the Feb. 11 show …