News of two sitcom cancellations prompted speculation that something bigger may be going on at MTV.
Deadline.com reports that Chris McCarthy, president of MTV, VH1 and Logo, revealed that the freshman comedies “Loosely Exactly Nicole” and “Mary + Jane” will not be coming back. McCarthy’s announcement, coupled with the strategic plan detailed Thursday by Viacom CEO Bob Bakish that includes a realignment among the company’s cable brands, sparked a number of questions.
Among them: Will MTV be staying in the scripted business and will VH1, which has been on a ratings upswing and has been topping MTV’s numbers, be producing originals.
McCarthy addressed those and other questions in an interview with Deadline, which you can read by clicking here.
The report notes that MTV — and not VH1 — was named by Bakish as one of Viacom’s six flagship cable networks. The others are BET, Comedy Central, Nickelodeon, Nick Jr. and Paramount, which is a rebranding of Spike TV due in 2018.
In the Deadline interview, McCarthy said “scripted will remain important” for MTV, pointing out that shows such as “Teen Wolf” have told “seminal young adult stories” in the past.
Said McCarthy: “We are going to pair those with great reality series. The real opportunity for MTV is bringing back big, over the top, lovable reality characters. That’s what made MTV stand out — great, soapy reality series that appealed to young viewers.”
Deadline adds: “As for VH1, it will continue to get the resources it needs, and there will be no reduction in its budget for original programming, McCarthy said. ‘It’s full steam ahead,’ he said, noting that the network has a couple of music-themed projects in the works. VH1 is next debuting two scripted series, the music-themed ‘The Breaks’ and ‘Daytime Divas.'”
We encourage readers to click here to read the full report on McCarthy’s interview on Deadline.com.