Disney|ABC Shakes Up Ad Sales, Creates Unified Sales Division

Feb 8, 2017  •  Post A Comment

Disney|ABC has realigned its ad sales group, creating a new division under the leadership of Rita Ferro that will handle ad sales portfolio-wide. Announcing the changes today was Ben Sherwood, co-chairman, Disney Media Networks, and president, Disney|ABC Television Group.

“We are combining the unmatched power of the Disney|ABC portfolio of brands, franchises and shows to create a one-stop shop for our advertising clients,” Sherwood said. “This new, simplified structure will create innovative and targeted opportunities that showcase the quality and reach of our content.”

Ferro, an ad sales veteran, was named President, Advertising Sales, Disney|ABC.

“In this new role, Ferro will oversee all advertising sales functions and ad revenue-generation strategies for the company’s domestic entertainment, news and kids linear and digital TV and radio businesses, including ABC Entertainment, ABC Daytime, ABC News, Disney Channel, Disney XD, Disney Junior, Radio Disney and Freeform,” the company said in its announcement. “She will also continue to lead the integrated sales team for The Walt Disney Company’s online, mobile and social offerings.

Ferro, who was previously executive vice president, Disney Media Sales and Marketing, will report to Bruce Rosenblum, president, Business Operations, Disney|ABC Television.

A number of other top executives also have new titles. Ferro’s leadership team consists of Laura Nathanson, executive vice president, Client & Audience Solutions, Disney|ABC; Debra O’Connell, executive vice president, Sales and Marketing, Disney|ABC; and Debbie Richman, executive vice president, Brand, Revenue & Yield Management, Disney|ABC.

Please click here for additional details about the company’s moves in the announcement from Disney|ABC.

Rita Ferro (Disney|ABC)


  1. Something that should have been done years ago.

  2. Agreed, but ABC has always been behind the times.

  3. Nice to see an all female leadership team. Big crack in the glass ceiling. How does it feel guys when the shoe is on the other foot.

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