A new SVOD service set to launch next month in the U.S. announced today that former AMC Networks digital exec Jen Robertson has been hired as general manager. The new service, Walter Presents, is a joint venture between the U.K.’s Channel 4 and Global Series Network.
The streamer will launch in mid-March on multiple platforms, with Robertson to run U.S. operations out of New York. She will report to the management team at Global Series Network in London.
“Robertson joins Walter Presents from AMC’s WE tv, where she led the team responsible for extending the network via advanced media platforms, including social media, content development and the vision for all digital properties and initiatives including online, video on demand, mobile, EST and TV Everywhere,” the company’s announcement notes. “Her leadership and innovative execution led to award-winning digital initiatives including WE-D, the first-ever second screen app for TV to utilize 360-degree camera technology, and the WE Insider Panel, the network’s first crowd-sourced consumer insights tool.”
Robertson is responsible for day-to-day operations and partnership development for Walter Presents, which is described in the announcement as “a carefully curated SVOD that will deliver award-winning, top rated, exclusive and original first-run drama series from around the world to U.S. audiences.”
The service is founded and managed by Jason Thorp, Jo McGrath and Walter Iuzzolino.
Thorp, CEO of GSN International Ltd., commented: “We are very excited to have Jen leading the launch and operations of Walter Presents in the U.S. As an experienced marketer and digital brand strategist, her extensive market insight and operational prowess will be key in establishing Walter Presents as a must-have SVOD service in the States.”