The Fox broadcast network recorded what it says is its highest metered market rating of all time, a 48.8 household rating/72 share for Sunday’s Super Bowl, based on Nielsen Media Research data.
It was the first Super Bowl to go into overtime, with the New England Patriots topping the Atlanta Falcons 34-28 to cap off a comeback after New England trailed 28-3.
Fox noted the following highlights based on metered market data:
- Super Bowl LI holds the third-highest metered market rating in the game’s history.
- The game is up +3.0% over the last Super Bowl on Fox, the 2014 matchup between the Seattle Seahawks and Denver Broncos (48.8 vs. 47.6).
- Super Bowl LI powered Fox to an easy win across all networks in prime time Sunday night, and the 48.8 rating projects to rank as Fox’s highest-rated prime-time telecast of the broadcast season.
- Sunday night’s game opened with a 43.5/69 household rating/share at kickoff and peaked at a 52.1/74 from 10-10:30 p.m. ET as the game went into overtime for the first time in Super Bowl history and James White crossed the goal line to hand the Patriots the franchise’s fifth Lombardi Trophy.
- Pittsburgh led all local markets with a 57.9/78 household rating/share, followed by: Buffalo (57.2/78); Atlanta (57.0/82); Norfolk (55.9/75); Richmond (55.7/73); Milwaukee (54.8/75); Providence (54.6/78); Boston (54.3/81); Indianapolis (54.1/75); and Minneapolis (54.0/78) and Hartford (54.0/72).