20th Century Fox is using fake news as part of its marketing scheme for the psychological thriller “A Cure for Wellness,” which comes out Friday.
“A handful of websites posted articles with made-up stories, including Lady Gaga paying tribute to Muslims during her Super Bowl halftime show and Donald Trump and Vladimir Putin secretly meeting at a Swiss health spa,” Deadline.com reports. “The articles referenced the movie, using names and places associated with the film.”
After the fake news articles drew online criticism, Fox and Regency released a statement Monday saying: “’A Cure for Wellness’ is a movie about a ‘fake’ cure that makes people sicker. As part of this campaign, a ‘fake’ wellness site healthandwellness.co was created and we partnered with a fake news creator to publish fake news. As our movie’s antagonist says, ‘There is a sickness inside us. And only when we know what ails us, can we hope to find the cure.’”
Deadline notes that the sites that posted the fake news include the Sacramento Dispatch, Salt Lake City Guardian and Indianapolis Gazette.