Oxygen Media is betting that crime will pay, with an overhaul of its programming focus to put crime content front and center and the aim of making Oxygen “a crime destination network for women,” the network announced today.

The network will take a step in that direction when the new series “Three Days to Live” debuts Sunday, March 5. Oxygen has also greenlighted the new shows “Cold Justice,” from executive producer Dick Wolf, and “The Jury Speaks,” with both programs slated to premiere during the third quarter of this year.

Oxygen has also launched a new podcast, “Martinis & Murder,” which is available now.

Frances Berwick, President, Lifestyle Networks, NBCUniversal Cable Entertainment, announced the moves, which follow up on the successful expansion of the network’s “Crime Time” block.

Please click here for details on the new focus and all of the new programs, along with the numbers behind the channel’s ratings surge since it has ramped up its crime content.