The No. 1 show in late-night for the year 2017 to date among young adults — the 18-34 demo — is probably not the first one that comes to mind. TBS announced Friday that the honor goes to its “Full Frontal with Samantha Bee.”
“TBS’s ‘Full Frontal with Samantha Bee’ is now television’s #1 late-night show with adults 18-34 for the year-to-date, beating ‘The Tonight Show starring Jimmy Fallon’ by a remarkable 47% in the demo and closest competitor ‘Last Week Tonight with John Oliver’ by 10%,” TBS announced. “‘Full Frontal with Samantha Bee’ has also surpassed ‘The Tonight Show’ among adults 18-49 for the year-to-date and is currently in second place on the heels of ‘Last Week Tonight.'”
The network cites data based on live and DVR viewing for new episodes of the shows through Feb. 14.
“Throughout last year’s hotly contested election and continuing through the crazy first six weeks of the new year, ‘Full Frontal with Samantha Bee’ has been steadily growing its audience, leading to current deliveries that are +71% higher among adults 18-34 and +92% higher among adults 18-49 than in Q1 2016, when the series first launched,” TBS reports. “In addition, ‘Full Frontal with Samantha Bee’s’ growth shows no sign of slowing down, with the most recent episode scoring the series’ best Live + Same Day delivery ever among adults 18-34 (334,000) and adults 18-49 (766,000).
The announcement notes that the TBS show is averaging 3.4 million viewers per episode across the network’s linear, digital and mobile platforms.
“In addition to its strength among viewers, ‘Full Frontal with Samantha Bee’ is driving increases on the social media front,” TBS adds. “Over the past two weeks, host Samantha Bee’s Twitter feed — @iamsambee — has welcomed more than 61,000 new followers. In addition, the show’s YouTube page has grown to more than 600,000 subscribers, and the ‘Full Frontal with Samantha Bee’ Facebook page has drawn nearly a million fans.”