Women’s soccer will soon have a higher profile on television after the launch of a joint venture between the National Women’s Soccer League and A+E Networks. The cable group has taken an equity stake in the league and joined with the league in the launch of NWSL Media.
In the three-year deal, Lifetime will be an official sponsor and broadcast partner of the league.
“For the first time in NWSL’s history, a league game will be broadcast on television every weekend of the season,” the companies said in their announcement this week. “The NWSL Game of the Week on Lifetime will provide fans throughout the country with a live viewing platform every Saturday at 4 p.m. ET to watch the best players in the world.”
The weekly games on Lifetime will be preceded by a pregame show at 3:30 p.m. ET. As part of the sponsorship deal, Lifetime will be featured on all official jerseys with a patch on the right sleeve.
Please click here to get the details in the announcement from NWSL and A+E.