ABC Has a Big February Sweeps

Mar 2, 2017  •  Post A Comment

ABC is happy about the performance of its prime-time lineup during the recently concluded February sweeps period. While the network finished second overall to Fox — which had the Super Bowl — ABC was No. 1 in the key demo of adults 18-49 in non-sports programming.

The network announced that it ranked No. 1 on five of seven nights and aired nine of the top 15 series in the 18-49 demo, based on Nielsen Live+Same Day ratings. ABC’s broadcast of the Oscars was the period’s No. 1 entertainment telecast.

“ABC ranked No. 2 for the 2017 February Sweep in Adults 18-49 (1.5/5) to a Super Bowl-led Fox, leading by double digits over both CBS (+15% – 1.3/5) and NBC (+50% – 1.0/4),” the network announced. “Excluding the Super Bowl, ABC moved up to the No. 1 position for the month with wide advantages among Adults 18-49 (1.6/6), outdelivering CBS by 23% (1.3/5), NBC by 45% (1.1/4) and Fox by 100% (0.8/3).”

For the sweeps period ABC won the night outright or tied for No. 1 on Monday, Wednesday (tie), Thursday, Friday (tie) and Saturday in adults 18-49.

The network also noted: “ABC delivered 9 of the Top 15 broadcast series during February in Adults 18-49, landing 5 in the Top 10: “The Bachelor” – No. 5, “Modern Family” and “Grey’s Anatomy” tied at No. 6, “The Goldbergs” – No. 8, “Scandal” – No. 9, “Speechless” – No. 11, while “The Middle,” “American Housewife” and “black-ish” tied at No. 13.”

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