Condé Nast, NBCUniversal and Vox Media announced a partnership today that the three companies say will reach more than 200 million consumers, including 99% of millennials in the U.S., across the companies’ digital platforms.
Condé Nast’s data platform Spire and NBCU’s ad platform Concert are integral to the initiative.
“As part of the partnership, Condé Nast, NBCUniversal and Vox Media have jointly developed two new innovative ad products, focused on high-performing mobile video and branded content capabilities pairing the highest-quality digital content on the market today with best-in-class ad products and data solutions,” the companies said in today’s announcement.
Said Fred Santarpia, chief digital officer and executive vice president of Condé Nast: “The market demands innovation in advertising and data solutions against scalable audiences. Offering marketers a combined reach over 200 million consumers of premium content, using innovative ad products and highly targeted data solutions is an offering you can’t find anywhere else.”
Please click here for details in the companies’ announcement.