A show that chalked up a string of awards, including three consecutive wins for Outstanding Game/Audience Participation Show at the Daytime Emmys from 2008-2010, is being rebooted. Discovery announced this week that it is bringing back “Cash Cab.”
Comedian David Steinberg is on board as an executive producer of the reboot along with Lion USA, with Robyn Todd as co-executive producer. The program is set to debut later this year.
The original version aired on Discovery from 2005-2012, with Ben Bailey as the main host. The reboot promises a new spin, as “unsuspecting passengers will be ambushed by America’s favorite celebrities,” Discovery says in its announcement.
“Unwitting passengers enter the Cash Cab expecting a normal taxi journey, only to discover they’re instant contestants in for a potentially lucrative ride,” the announcement says. “Dodging New York City traffic, these lucky passengers will take on classic ‘Cash Cab’ trivia en route to their destination. If they get stumped, pedestrians and friends can help them out via phone, text or social media shout outs. If these riders get three questions wrong, though, they’re out on the street.”
The announcement adds: “All-new episodes will feature some of the top names in comedy, film and TV… who will even get behind the wheel of the cab itself, picking up lucky passengers.”