ESPN is about to roll out the follow-up to its Oscar-winning documentary “O.J.: Made in America,” clearing space for the April 11 premiere of the eight-part series “We the Fans.” Variety reports that the project chronicles “the lives and relationships of a tightknit group of Chicago Bears season-ticket holders in section 250 of Soldier Field.”
The eight 30-minute episodes headed to TV are just the beginning. “Before, during, and after the TV run, ESPN will spray a considerable amount of content for the project across its website with online-exclusive videos, photo galleries, articles, and a serialized podcast; on its WatchESPN video service; on social media; and in ESPN the Magazine,” Variety reports.
The project originated on the digital side at ESPN, the report notes. “ESPN is creating as many touch points as it can for ‘We the Fans’ to maximize the amount of premium ads it can sell,” Variety reports. “At the same time, for all its digital extensions, the project is meant to reinforce the eroding pay-TV biz: The first four episodes will be binge-able on WatchESPN and on the ESPN app 48 hours ahead of the TV premiere (available only to cable and satellite TV customers).”