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Longtime NBC Ad Sales Exec Dies — He Oversaw the First $1 Billion Upfront

Mar 22, 2017  •  Post A Comment

A veteran ad sales executive who became executive VP at NBC and oversaw the industry’s first billion-dollar upfront has died. Deadline.com reports that Robert Blackmore died March 9, one week before his 91st birthday.

“A Los Angeles native, Blackmore served in the Army Air Corps before launching his TV career as a page and sales service rep for CBS in Hollywood,” Deadline reports. “He joined crosstown rival NBC in 1953 as a sales supervisor with NBC Films.”

After relocating to New York, Blackmore “rose to EVP Ad Sales, presiding over NBC’s record-breaking $1 billion upfront in 1985-1986,” Deadline notes. “He also handled ad sales and marketing for NBC’s coverage of three Summer Olympics, in 1980, 1988 and 1992.”

Blackmore officially retired in 1994, but later co-founded Studio One Networks.

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