NBC Making a Major Change to How It Covers the Olympics

Mar 29, 2017  •  Post A Comment

When NBC carries the 2018 Winter Games in PyeongChang, South Korea, for the first time ever at a Winter Olympics the network will broadcast the Games live across all time zones.

“Whether daytime, primetime or late night, all U.S. viewers will be able to watch NBC’s coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, at the same time,” the network said in an announcement Tuesday.

Said Jim Bell, president of NBC Olympics Production & Programming: “Nothing brings America together for two weeks like the Olympics, and that communal experience will now be shared across the country at the same time, both on television and streaming online. That means social media won’t be ahead of the action in any time zone, and as a result, none of our viewers will have to wait for anything. This is exciting news for the audience, the advertisers, and our affiliates alike.”

The announcement also notes: “On most nights of the 2018 Olympic Winter Games, the primetime broadcast will begin at 8 p.m. ET, 7 p.m. CT, 6 p.m. MT, and 5 p.m. PT. It will be followed in all time zones by local news, and then a ‘Primetime Plus’ program, consisting of live continuing coverage from PyeongChang. A replay of the primetime program will follow ‘Primetime Plus.'”

As previously announced, Mike Tirico will host NBC’s prime-time program, taking over the spot that was held down by Bob Costas since 1992.

NBC’s prime-time coverage begins Thursday, Feb. 8, 2018. The Opening Ceremony takes place on Friday, Feb. 9, 2018.

One Comment

  1. Still doesn’t change the fact that if I’m at work when they’re doing the Giant Slalom or Curling or Olympic Ice Fishing, I’m not going to see it on TV no matter what social media tells me.

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