Netflix revealed that it’s trying out a button that enables the viewer to skip the opening credits on some television shows.
“This week some Twitter users spotted a ‘skip intro’ button that appears when you hover over the title sequence for shows including Netflix originals ‘House of Cards’ and ‘Iron Fist,’ and ‘Mad Men’ and ‘The Office’ (third-party shows),” The Verge reports. “The button works both with shows that begin with the title sequence and those that include one after a cold open.”
The report, published today, adds: “The first mention of the button we could find is in a Reddit post from 22 days ago. So far, the button has only been spotted on the web. Rolling it out more broadly would require app updates on the many platforms where Netflix is available.”
A spokeswoman for Netflix told the publication: “We perform hundreds of tests every year to help make the Netflix member experience better.”
The report adds: “Skipping the opening credits is a long-standing request of many Netflix users, who are prone to binge-watching shows and would rather not watch the House of Cards smooth jazz time lapse eight times in a single day. And if episodes are auto-playing for you, in many cases the opening sequence will be skipped automatically.”