Advertising Age has named a new editor following the departure at the end of last year of Ken Wheaton. Brian Braiker will take over the position in early April.

Braiker has been the executive editor of Digiday since 2013.

In a statement, Braiker said: “As someone who has been both working in and observing the digital space for more than 15 years, I couldn’t be more honored to join such a storied brand at this exciting juncture. I look forward to working with the team to experiment, broaden our scope, sharpen our chops and shake things up a little.”

Ad Age publisher Josh Golden said in the statement: “Brian’s experience and editorial vision is exactly what’s needed for Ad Age’s next incarnation. His expertise in finding and cultivating engaging stories in all media and through new platforms will be instrumental as we explore potential areas to develop and grow the brand.”