New Player Enters L.A. Cable and Video Market

Mar 15, 2017  •  Post A Comment

A new cable TV provider has quietly set up shop in the Los Angeles market, offering service starting at $89 a month. FierceCable reports that Layer3 TV’s “Platinum allHD” package offers more than 200 high-def channels. The price represents a new customer discount from the package’s regular $99 monthly fee.

The deal includes six months of the premium channel Epix for free.

Layer3 opened for business in Chicago last fall and is also up and running in Washington, D.C. In L.A., where the company began taking orders Tuesday, the service is available in the metro area but not in surrounding suburbs, the story reports.

“Layer3 TV is seeking to carve out a counterintuitive niche in the pay-TV business, delivering rich programming bundles, technology and customer service acumen at a time when many cord-cutting-focused operators are trimming back their offerings,” the report notes.

Layer3 TV Chief Executive Jeff Binder told the Los Angeles Times: “It’s really about bringing a robust, modern TV experience to the living room in a way that’s price competitive but doesn’t constrain you.”

The Times adds that for $120 a month, consumers can sign up for access to 250 channels and “tens of thousands of hours of on-demand programming.”

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