Twitter May Add a Paid Subscription Service With Enhanced Features

Mar 24, 2017  •  Post A Comment

Twitter is reportedly looking into adding a paid subscription service that would be available to power users such as brands and news organizations. The Verge reports that a number of Twitter users began tweeting Thursday about receiving a survey from the company to gauge responses to “an advanced TweetDeck experience.”

Twitter also sent around a mockup of what the service would look like, which you can see below.

A spokeswoman for Twitter confirmed the activity, telling The Verge: “We’re conducting this survey to assess the interest in a new, more enhanced version of TweetDeck. We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make TweetDeck even more valuable for professionals.”

The Verge reports that the enhanced service would offer “new analytics, alerts about breaking news, and information about what an account’s followers are tweeting about. The advanced features would be contained within TweetDeck, the company’s app for professionals. The core service would remain free.”

In its survey material, Twitter adds: “This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time.”

The report notes that Twitter has not yet begun building the service.

Mockup of the Twitter paid subscription service

Your Comment

Email (will not be published)