The NFL is ramping up its streaming game, and Amazon will be a big part of it after securing rights to livestream Thursday night games during the 2017 season.
Recode reports that Amazon is paying about $50 million for the 10 games, which will be offered free to Amazon Prime subscribers worldwide.
Amazon won the rights over competitors YouTube, Facebook and Twitter, all of whom had shown interest in the package, Recode reports.
The deal comes after the NFL tried out streaming with Twitter last year, with Twitter reportedly paying about $10 million for rights to the 10 Thursday night games during 2016.
“The rest of the deal is roughly similar to the one Twitter had last year: CBS and NBC will each broadcast five games, and Amazon will stream the networks’ coverage, including their ads. Amazon will have the rights to sell a handful of ad slots per game,” Recode notes.
CBS and NBC will also retain the rights to stream the games they carry on the broadcast channels. Additionally, Verizon will stream games to its wireless subscribers.