AT&T AdWorks’ new interactive Media Lab opens today in New York’s Rockefeller Center, with the company announcing that the new space will enable marketers to better understand how consumer behavior is changing and how to efficiently reach their targets across any platform.
Among the lab’s features are emerging devices such as smart refrigerators, 3-D printers and VR. The lab also offers demos of AT&T AdWorks’ new Data-Driven Linear TV advertising product; Addressable TV and Cross-Screen Advertising; AT&T AdWorks’ Video Inventory Platform; Interactive Data Visualization Mapping TV Viewing Behaviors, OOH & Location-based Data Visualizations; and a futuristic connected car.
Said Rick Welday, president, AT&T AdWorks: “The new AT&T AdWorks Lab brings industry-leading intelligence to life and allows advertisers to take part in a fully immersive experience that provides a deeper understanding of consumer behavior.”
Click here for more about the lab in the AT&T AdWorks announcement.