A teenager who became an unintentional viral star after an appearance on “Dr. Phil” is riding her rebellious behavior and her slurry catchphrase, “Cash me ousside” (Catch me outside), to not only fame but also some cold hard cash.
Reuters reports that Danielle Bregoli has become a magnet for endorsements, citing experts saying Bregoli appears to be pulling in thousands of dollars from brand deals.
“In just a few months … Danielle, now 14, has garnered 8.8 million Instagram followers,” Reuters reports. “She has racked up brand sponsorships and become regular fodder for the tabloids with provocative poses and viral videos, despite her self-confessed penchant for stealing cars and using foul language in an accent she said she picked up ‘from the streets.'”
Jonathan Davids, chief executive officer at influencer marketing platform Influicity, said: “Danielle is the first of her kind in that she rode this singular TV experience, and the catchphrase and profiles and memes that ensued have built a revenue-generating business.”
Adds Reuters: “Bregoli has endorsed products such as clothing company FashionNova, teeth grills and weightloss drink FitTea. Brands could be paying her up to $50,000, said Rishabh Sharma, CEO of Poletus, which provides marketing tools to brands and influencers.”
Bregoli has also partnered with L.A.-based PizzaSlime to create a clothing line featuring her catchphrase — the full version of which is “Cash me ousside, how bow dah?”
Here’s a clip of an appearance by Danielle with her mom on “Dr. Phil,” posted by the show in February …