Disney Program Harnesses the Power of Digital, Chalks Up More Than 14 Million Views

Apr 13, 2017  •  Post A Comment

A new Disney Channel series is off to a strong start, especially when the show’s linear and digital audiences are tallied up. Disney announced today that the one-hour premiere of “Andi Mack,” which bowed April 7 on the linear channel, has racked up a combined 14.4 million views to date.

The channel notes that the total reflects “on-demand viewing choices on more platforms than ever before.”

The number includes 9 million total viewers on linear TV along with 5.4 million views across digital platforms, where the program rolled out March 10. The digital tally includes YouTube (2.8 million views), Disney Channel Video-on-Demand (1.2 million) and the Disney Channel App (1.0 million).

The show, from Horizon Productions, is also programmed on Disney.com, iTunes, Amazon and Google Play.

“Andi Mack” stars Peyton Elizabeth Lee, Lilan Bowden, Lauren Tom, Joshua Rush, Sofia Wylie, Asher Angel, Stoney Westmoreland and Emily Skinner. Actress and Hollywood Records recording artist Sabrina Carpenter performs the theme song, “Tomorrow Starts Today.”

The show’s executive producers are Michelle Manning (“The Breakfast Club,” Disney Channel Original Movies “Adventures in Babysitting” and “Teen Beach 2”) and Terri Minsky. Phil Baker (Disney Channel’s “Good Luck Charlie”) is co-executive producer.

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