NBCU Adopts Unusual Strategy to Promote Its Upfront

Apr 6, 2017  •  Post A Comment

NBCUniversal is thinking outside the box when it comes to generating interest in its upcoming upfront presentations. B&C reports that the company is running commercials during the upfront season aimed specifically at media buyers.

“Four spots ranging in length from 15 seconds to 60 seconds will be airing Thursday morning on a broad cross section of NBCU properties as part of the kind of Symphony campaign it tells clients is a great way to reach customers,” B&C reports in a piece published Wednesday.

The report adds: “The campaign will also run on partner outlets including BuzzFeed, Snapchat and Vox Media via NBCU’s Concert offering. It will get a boost from NBCU’s Social Synch capability and be featured on the Apple News app. NBCU sells the ads on Apple News.”

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