Ratings for NBA Playoffs Are Way Up

Apr 24, 2017  •  Post A Comment

Coverage of the 2017 NBA Playoffs is posting big gains over a year ago, with ABC and ESPN announcing that their telecasts were up by double digits in the second weekend of action, based on metered-market ratings.

“The seven weekend games from April 21-23 delivered a 2.7 average metered market rating, up 13 percent from last season’s second playoff weekend, a 2.4, according to Nielsen,” ESPN and ABC Sports announced. “Additionally, the seven games generated an average minute audience of 95,000 streaming viewers, 359,000 average unique viewers, 15,017,000 average minutes streamed and 104 million total minutes streamed (across seven games), which are all first-round streaming records.”

Here are the highlights announced by the networks for the second weekend of the playoffs:

  • ESPN’s five games averaged a 2.2 metered market rating, up 22 percent from last year.
  • ESPN’s Saturday doubleheader averaged a 2.8 metered market rating, up 33 percent from last year.
  • ESPN’s three games on Friday averaged a 1.8 metered market rating, up 8 percent from last year.
  • ABC’s two games averaged a 4.1 metered market rating, up 1 percent from last year.
  • Saturday’s Warriors-Trail Blazers Game 3 telecast generated a 3.1 metered market rating, making it the highest-rated first round game on ESPN in three years (since 2014), up 48 percent from last year.
  • Saturday’s Warriors-Trail Blazers Game 3 delivered an average minute streaming audience of 131,300 viewers — a record for a first-round NBA Playoffs game.
  • Saturday’s Spurs-Grizzlies Game 4 delivered a 2.5 metered market rating, up 19 percent from the comparable game last year.
  • Sunday’s Cavaliers-Pacers Game 4 ABC broadcast delivered a 3.6 metered market rating, up 33 percent from last year.
  • Friday’s Rockets-Thunder Game 3 ESPN telecast generated a 2.6 metered market rating, up 30 percent from last year.
  • ESPN set multiple first-round streaming audiences records, including the four highest average minute audiences ever: Warriors-Trailblazers Game 3 with 131,300 viewers, Rockets-Thunder Game 3 with 118,000 viewers, Spurs-Grizzlies Game 4 with 107,000 viewers and Rockets-Thunder Game 4 with 103,000 viewers.

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