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Report: Advertiser ‘Blindsided’ After Pulling Ads From ‘The O’Reilly Factor’ — and Then Still Running on the Show

Apr 7, 2017  •  Post A Comment

Amid an “advertiser revolt” that has seen more than 50 marketers pull their adds off the Fox News program “The O’Reilly Factor,” at least two advertisers were apparently blindsided to learn their ads were running on the show Wednesday night.

TheWrap reports that a rep for Crowne Plaza hotels indicated Fox was still running the company’s spots on Bill O’Reilly’s program on Wednesday “despite explicit instructions not to.” The company has reportedly since suspended all advertising on Fox News.

Meanwhile, a rep for MyPillow indicated the company was unhappy to learn it was running on “The O’Reilly Factor.” The rep told TheWrap on Thursday: “MyPillow did not know its ad was going to run during last night’s ‘The O’Reilly Factor.’ It does not buy ad time in Bill O’Reilly’s show.”

Mike Lindell, inventor and CEO of MyPillow, is quoted by TheWrap saying: “I have pulled our ads, effective immediately, from the prime time airing of ‘The O’Reilly Factor.’ MyPillow does not condone sexual harassment or any of the allegations against Bill O’Reilly.”

The spat is part of the fallout from a report that ran Saturday in The New York Times that revealed $13 million had been paid out to settle complaints of sexual harassment and other issues surrounding O’Reilly.

“With time to fill, the network aired many local ads on Wednesday night’s show — as well as ads for Crowne Plaza and MyPillow,” TheWrap reports.

The report quotes a statement Thursday from a Crowne Plaza spokesman saying: “We have a very explicit do not advertise list, which includes ‘The O’Reilly Factor.’ Unfortunately, there was a breakdown between the media buying agency and Fox News that led to this inadvertent airing. Since we learned of this, we addressed this issue immediately with the agency and are suspending advertising on Fox News until we understand how this occurred and can be assured this will not happen again.”

2 Comments

  1. What a mess…this situation and all of Fox New.

  2. Crowne Plaza has the best answer. Suspend ALL advertising on Fox, until the O’Reilly issue is resolved. There are plenty of other channels that senior citizens watch.

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