A publication that was one of the pioneers of digital publishing is shutting down about 18 years after its launch. The New York Post reports that Media Life Editor in Chief Gene Ely confirmed the publication’s plans to close up shop.
Ely said that while the magazine itself is being shuttered, a number of projects remain in the works.
“We expect to come back with related projects, and it just made sense to close down Media Life in order to get those rolling,” Ely told The Post.
The report notes that Media Life kept its editorial staff small and never hired an ad sales staff. An unnamed ad professional is quoted in the story saying: “They were trailblazers and, for a while, they had a novel position doing it all digitally.”