With a bold claim from network boss Chris McCarthy, VH1 took the wraps off a slate of programming that includes the new shows “Daytime Divas,” “’90s House,” “Scared Famous,” “Baller Wives” (working title) and a still-to-be-titled Ricky Martin project, along with a number of renewals and premiere dates.
In the announcement, McCarthy, president of VH1, MTV and Logo, proclaims: “VH1 is leading the industry in growth and our new expansive slate will continue to fuel this trajectory.” To back it up, the announcement notes that VH1 has had seven consecutive quarters of growth.
The network is also rolling out its new brand position, declaring itself to be the place “where pop culture comes to party.”
Among VH1’s returning hits due later this year are “Basketball Wives,” “T.I. & Tiny: The Family Hustle,” “Black Ink Crew: Chicago,” “Love & Hip Hop Hollywood,” “Shaunie’s Home Court,” “America’s Next Top Model,” with Tyra Banks back to host, and second-season pick-ups of “Martha & Snoop’s Potluck Dinner Party” and “Hip Hop Squares,” executive produced by Ice Cube.
Click here for premiere dates and details on all the upcoming programs.