Viacom appointed a new member of its senior executive team, adding the position of senior vice president, Communications & Culture, and promoting Julia Phelps to the role.
Phelps has been overseeing communications for the company’s international business as Executive Vice President of Communications at Viacom International Media Networks. She will continue to report to Bob Bakish, president and CEO of Viacom.
“Phelps will serve on the company’s senior executive team and lead corporate communications, corporate marketing and culture,” the company said in today’s announcement.
Said Bakish: “Julia has been an indispensable partner for me in developing and articulating Viacom’s strategy, while keeping us true to our values and responsive to our employees. It is absolutely critical that both our external stakeholders and our people understand and embrace our new vision for Viacom, and Julia’s insight, empathy and forward thinking make her uniquely suited to this task.”
The announcement adds: “Phelps will oversee Viacom’s Corporate Communications, Corporate Marketing, Corporate Responsibility and Special Events teams, as well as its internal creative agency, Catalyst.”
In her previous role, Phelps “led VIMN’s internal and external communications efforts for Viacom’s international brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, COLORS and Channel 5,” the announcement notes. “Previously, Phelps served as Senior Vice President of Corporate Communications for VIMN and as VP of Corporate Communications for Viacom.”
Phelps joined Viacom in 2005.