Amazon may be ramping up its move into brick-and-mortar bookstores, with the latest addition to the lineup of planned stores being slated for the Westfield Century City Shopping Center in Los Angeles.
Ellen Duffer, who covers the publishing industry, notes in Forbes that Amazon currently has stores in six locations. “It’s getting to the point where it’s clear that, were Amazon using bookstores as an ‘experiment’ meant to gauge the level of success of larger brick-and-mortar operations, the company seems to be ready to move to the next phase,” she writes.
Duffer adds: “The aggressive opening schedule seems to indicate that these bookstores are doing well enough — satisfying whatever hypotheses the company developed — to keep going.”
Duffer also notes: “It’s probably not great for the bounty of independent bookstores to see Amazon, not-so-lovingly nicknamed ‘The Bookstore Killer,’ experimenting with brick-and-mortar retail (although whether the company actually did harm the existence of the indie bookstore is up for debate).”