With the numbers coming in for the 2016-2017 TV season, CBS tallied up the viewers who tuned in for “CBS This Morning” and announced that the show delivered the network’s best audience for a morning news program in at least 29 years — since the advent of people meters in 1987.
Citing Nielsen most current ratings, the network says “CBS This Morning” is the only broadcast morning news program to post growth in viewers over last year.
“Since the program launched in the 2011-2012 season, the audience for ‘CBS This Morning’ has grown a whopping 46%, while NBC and ABC have declined -18% and -8% respectively,” CBS says in its announcement. “Also in five years, ‘CTM’ is up +5% in the key adults 25-54 demo, while both NBC (-29%) and ABC (-25%) are down double digits.”
“For the 2016-2017 television season, ‘CBS This Morning’ delivered 3.68 million viewers, putting CBS in its closest competitive position with NBC’s ‘Today’ in at least 29 years and with ABC in 18 years,” the network adds. “On some recent days this season the gap with NBC’s ‘Today’ has been less than 150,000 viewers, down from nearly 3 million when ‘CTM’ launched five years ago.”
The two-hour program features Charlie Rose, Gayle King and Norah O’Donnell.
“CBS This Morning”