One company that has become caught up in the controversy swirling around the Fox News show “Hannity” indicated it will change its marketing approach moving forward.
“Financial services firm USAA, facing a backlash to its decision to pull advertising from Sean Hannity’s show … says it is withdrawing from other opinion-based television programs,” the AP reports. “The company, which sells insurance and other products to members of the U.S. military, veterans and their families, had cited its aversion to opinionated programming in backing away from Hannity.”
The talk show has drawn scorn from the left for the host’s focus on a discredited story about a murdered Democratic National Committee staffer, as we reported previously.
“The conservative watchdog Media Research Center noted that USAA ads had run in recent weeks on left-leaning shows hosted by Rachel Maddow, Lawrence O’Donnell and Chris Matthews on MSNBC,” the AP reports. “The ads were placed in error and that mistake is being corrected, said Roger Wildermuth, USAA spokesman.”
“Since the liberal advocacy group Media Matters for America posted a list of more than 150 of Hannity’s advertisers earlier this week, nine companies have said they no longer wanted to be sponsors,” the AP notes.