Discovery and Animal Planet Name Senior VP of Programming

May 15, 2017  •  Post A Comment

Discovery Channel and Animal Planet have named a new senior vice president of programming for both channels, promoting Donna D’Alessandro to the post. Discovery announced the appointment today.

“In her new role, D’Alessandro will oversee day-to-day program strategy for both networks, coordinating across all departments to create and conceptualize series, specials, franchises and initiatives for domestic telecast while leveraging those for all business opportunities,” the company said in the announcement.

D’Alessandro was previously vice president of programming for Discovery Channel and Animal Planet.

“During her tenure over both networks, Discovery delivered its highest-rated quarter ever in 1Q17 among Adults 25-54,” the announcement notes. “Animal Planet delivered year-over-year increases in Adults 25-54 in March followed by viewership increases in April boosted by freshman series ‘The Zoo,’ the network’s most watched new series since July 2015.”

Michael Greco, executive vice president of programming and research for Discovery Channel, Animal Planet and Science Channel, commented in the announcement: “Donna is a gifted strategist and her unique vision and programming expertise have proven invaluable to our brands. I look forward to her continued success as a member of our senior leadership teams.”

Before she joined Discovery, D’Alessandro was vice president of programming and strategy at BET Networks and earlier she served as director of program planning at Bravo.

Donna D’Alessandro (Discovery)

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