ESPN’s reinvention of itself accelerated today with the network’s announcement that it is expanding its commitment to fantasy sports programming.
“Building on the success of ESPN’s No. 1 Fantasy Football game and Fantasy content across television, digital and audio, ESPN is working to expand its programming on all platforms for the upcoming Fantasy Football season,” the company said in today’s announcement. “The new plans to date include the return of the 28-hour ESPN Fantasy Football Marathon and the launch of a weekday fantasy sports show hosted by Emmy Award-winning ESPN fantasy analyst Matthew Berry, as well as new content available exclusively on the ESPN App, ESPN Fantasy App and WatchESPN.”
The announcement comes just one day after ESPN ramped up its commitment to longform journalism with a new “E:60” series, as we reported Thursday. The network has been enmeshed in a period of transformation that has included the recent layoffs of a number of on-air personalities while at the same time the flagship “SportsCenter” franchise has been evolving into a more personality-driven format.
On the topic of fantasy sports, Norby Williamson, ESPN executive vice president of production, said in today’s announcement: “We’re working on a schedule of fantasy content for this season that will be informative, fun and the most comprehensive fantasy coverage we’ve ever had. It’s just part of our overall commitment to utilize all of our resources across platforms to provide fans with the fantasy content they want, no matter where they are or what device they’re on.”
Click here to read the full announcement, which details ESPN initiatives including “ESPN Fantasy Football Marathon II,” “The Fantasy Show,” “Fantasy Football Now Presented by Papa John’s,” the “ESPN Fantasy Focus Football Podcast” and “Fantasy Focus” on ESPN Radio, along with fantasy news and analysis on ESPN.com and ESPN apps.