On the heels of playing a key role in the rebranding of Freeform from ABC Family, Freeform Senior VP of Marketing, Creative and Branding Nigel Cox Hagen is exiting the company, according to The Hollywood Reporter. Hagen has been with the company for two and a half years.

President Tom Ascheim broke the news in a memo today.

“Nigel and I have been talking for the past few months about when and how to share the news about his decision,” Ascheim wrote in the memo. “He wanted to get us through the upfront and get us set for the summer launches. Mission clearly accomplished and now we send him off to make something beautiful and extraordinary in his next adventure. I for one look forward to seeing what he creates.”

Hagen will be helping with the transition, but Ascheim said the company will move quickly to find someone to take his post.