A “Kelly War” has been declared in morning television, with the timing of NBC’s announcement about Megyn Kelly — the same day as a big announcement from Kelly Ripa — perhaps the first shot across the bow.
“Kelly War officially was declared today,” Deadline.com reports. “NBC News has decided to confirm that Megyn Kelly is getting ‘Today’s’ 9 AM time slot in the fall.
“Not coincidentally, NBC News confirmed this long-speculated information shortly after Kelly Ripa, star of ABC’s ‘Live with Kelly!’ that airs at 9 AM in most markets, unveiled her new co-host: Ryan Seacrest.”
The report adds: “NBC News’ decision to confirm this long-reported time slot today suggests it will let no Ripa news go unmatched with a headline of its own, speaking to the importance of the slot to the networks.”
The report notes that NBC News has yet to reveal whether Megyn Kelly’s new show will be a part of the “Today” franchise or stand alone.