Viacom CEO Bob Bakish revealed today that the company is putting together what he called an “entertainment pack” option — a skinny bundle that would probably be priced around $10-$20 and would contain no sports channels.
Variety reports that Bakish talked about the package during his keynote breakfast at the J.P. Morgan Global Technology, Media and Telecom conference in Boston. The initiative is aimed largely at bringing younger viewers into the pay TV environment and keeping others from leaving, the report notes.
Viacom is said to be in advanced talks with at least one MVPD to put together the package, which is expected to roll out this year.
Bakish reportedly expressed doubt that new services such as those from YouTube, DirecTV Now and Hulu will be embraced by the group he calls “cord-never millennials.”
The report quotes Bakish saying: “The transformational opportunity is to bring in a new entry segment at a much lower price point.”