The two highest-rated original movie premieres on cable so far this year are both on Lifetime, with the channel announcing today that Monday’s premiere of “Michael Jackson: Searching for Neverland” delivered 2.0 million total viewers along with 728,000 adults 18-49 and 484,000 women 18-49.
The movie ranks No. 2 for the year in the latter two metrics behind Lifetime’s premiere of “Beaches,” the network announced.
“Lifetime currently holds the top two cable original movie premieres of 2017 to date in key Adults 18-49 and Women 18-49 demos, according to Nielsen Media Research (excluding mini-series),” the announcement notes.
Leading out from Monday’s premiere, the special “Michael Jackson: The Ultimate Icon” retained 85% of its lead-in and delivered 1.7 million total viewers, the network reports.
“Michael Jackson: Searching for Neverland” is based on the best-selling book “Remember the Time: Protecting Michael Jackson in His Final Days.”
“Told through the eyes of the King of Pop’s trusted bodyguards, Bill Whitfield (Chad Coleman) and Javon Beard (Sam Adegoke), the movie reveals firsthand the devotion Michael (Navi, the world’s #1 Michael Jackson tribute artist) had to his children, and the hidden drama that took place during the last two years of his life,” Lifetime notes.
Suzanne de Passe (“The Jacksons: An American Dream”), Madison Jones and Robert Teitel (“Barbershop” franchise, “Notorious”) executive produce with Dianne Houston (“Take the Lead,” “Surviving Compton”) directing from a script by Elizabeth Hunter (“Beauty Shop”).