Amazon is testing a new service that could turn out to be a game changer — especially for people who don’t particularly enjoy going out to buy clothes.
The AP reports that the service allows Prime members to try on clothes at home before they buy, with no upfront charge. “Customers have seven days to decide what they like and only pay for what they keep. Shipments arrive in a resealable box with a pre-paid label for returns,” the story reports.
More than 1 million articles of clothing and accessories are eligible for the service, Amazon announced today. The items include brands such as Calvin Klein, Hugo Boss, Theory and Levi’s. Shoppers receive discounts based on how much they keep — up to 20% off if they keep five items or more.
“The Prime Wardrobe service is the latest move by Amazon into fashion and could be another big blow to department stores,” the AP notes. “It’s also attacking Walmart, which has been snapping up clothing brands including ModCloth and the latest Bonobos as [it] tries to snare millennials from Amazon and others.”