Apple Gets Serious About Original Content, Puts Former Top Sony TV Execs in Charge

Jun 16, 2017  •  Post A Comment

Apple signaled that it’s finally ready to get serious about producing original video content, tapping longtime Sony Pictures Television presidents Zack Van Amburg and Jamie Erlicht to oversee worldwide video efforts, Variety reports.

“They will report to Apple’s top executive for all things content: Eddy Cue, senior vice president of Internet software and services, who praised the pair for their success at Sony,” Variety reports.

In a statement, Cue said: “Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television. We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

The report adds: “Talks between Cue, Van Amburg and Erlicht heated up in recent months. Both men’s contracts expire in August; their departure from Sony was reported Thursday. The exit opens up a top spot at a division of Sony that drives the majority of profits at the studio, which recently named a new CEO came under the oversight of new CEO Tony Vinciquerra.”


One Comment

  1. Good luck Apple. This is not the same as buying and monopolizing music. The competition is fierce in online video and you need really high quality to get people to pay attention. Just ask Hulu.

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