A cable personality who has spent time working for each of the big three cable news networks is out of a job after a short run at MSNBC.
Greta Van Susteren, who had her own show on CNN before her 14-year run at Fox News, saw her move to MSNBC cut short after less than six months with the channel. MSNBC announced today that it’s pulling Van Susteren off the air, with her 6 p.m. weeknights time slot to be filled by Ari Melber.
Closely identified with Fox News in recent years, Van Susteren proved to be a poor fit with the MSNBC audience.
“MSNBC has had its best ratings in network history in 2017, but Van Susteren hasn’t shared in the riches,” the AP notes. “It was the least-watched show on MSNBC between 5 p.m. and midnight both Monday and Tuesday of this week, according to the Nielsen Company.”
“On Monday, for example, MSNBC’s ‘Meet the Press Daily’ at 5 p.m. had 970,000 viewers, and Van Susteren’s show dipped to 797,000,” the AP report adds. “When Chris Matthews’ ‘Hardball’ started at 7 p.m., the network’s audience jumped to 1.45 million, Nielsen said.”
Van Susteren got ahead of the network in announcing her exit, sending out a tweet that said “I am out at MSNBC” before MSNBC issued its official announcement.
Van Susteren, who started her MSNBC show Jan. 9, aired her last MSNBC telecast on Wednesday.