Disney-ABC Upfront Gets a Bump From Two Key Ad Categories

Jun 30, 2017  •  Post A Comment

Disney-ABC’s upfront ad sales have gone better than expected, with the company posting gains in volume in high single-digit percentages across broadcast, cable and kids television, MediaPost reports.

Helping to push the results is a strong second-quarter scatter market, with significant money coming in particular from pharmaceuticals and consumer-product marketers.

“This is in sharp contrast to media analysts who [were] anticipating a modest decline in the overall TV upfront for all networks — anywhere from 3% to 4%,” the story reports.

Your Comment

Email (will not be published)