ION Media announced today that it will acquire three full-power UHF broadcast TV stations, located in St. Louis, Mo. (WRBU-TV); Columbia, S.C. (WZRB-TV); and Boise, Idaho (KTRV-TV).
“The transactions, announced by Brandon Burgess, chairman and CEO of ION Media, will expand the company’s station footprint to 63 stations in 58 of the largest U.S. markets, making ION the only network to operate TV stations in each of the 20 largest U.S. markets and 24 of the top 25,” the company said in its announcement.
Said Burgess: “Growing our TV station portfolio will give U.S. households access to much-needed affordable independent entertainment, kids and lifestyle programming. These three important acquisitions will add 5 million viewers to our networks’ audience reach.”
The announcement adds: “The acquisitions will also expand ION Media’s position as the largest U.S. holder of full-power UHF broadcast TV spectrum, covering 1.22 billion MHz pops across all key metropolitan areas, in the advent of wireless spectrum innovation and development.”