“Ad volume in April and May plunged at Breitbart News, the site founded by Steve Bannon, now a top adviser to President Trump,” The New York Post reported last week. “That’s a reversal from the first quarter, when a post-election surge saw ad revenue at the site grow, according to MediaRadar, which tracks ad spending.”
“MediaRadar determined that the number of advertisers on Breitbart declined by 90 percent since March 31,” the report adds. “Breitbart was found to have benefited from programmatic advertising — which uses algorithms and price info to make ad buys automatically based on demographic audiences reached.”
MediaRadar reported that the site peaked with 242 brands in March before the number began to decline sharply. In April, 70 brands reportedly ran ads on the site, with that number dropping to 26 in May.