NBCU Wraps Its Upfront — Here Are the Numbers

Jul 12, 2017  •  Post A Comment

NBCUniversal has completed its upfront advertising sales, and B&C reports that the company secured almost $6.5 billion in ad commitments, an increase of 8% over a year ago.

NBC indicated it is excluding the upcoming Super Bowl, Winter Olympics and World Cup from its calculations when comparing its results to last year to enable a more level comparison.

CPMs were up by high single digits, both at NBC — across all dayparts — and at the company’s cable entertainment networks, such as USA and Syfy, the report notes.

Sales volume rose 5% for the company’s regular-season NFL games on Sunday and Thursday nights.

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