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Less-Than-Stellar Premieres for New NBC, ABC Dramas

Jul 25, 2017  •  Post A Comment

The premieres Monday night of two new prime-time broadcast series produced a collective yawn from the viewers, based on preliminary ratings data.

NBC’s ‘Midnight, Texas” and ABC’s “Somewhere Between” premiered opposite each other in the 10 p.m. slot, with the NBC drama delivering a 0.9 average rating in the key 18-49 demo along with 3.6 million total viewers, to a 0.6 demo rating and 3.07 million total viewers for the new ABC entry, based on Nielsen overnights.

In the same time slot, a repeat of CBS’s “Scorpion” had a 0.4 average in 18-49 with 3.36 million total viewers.

Earlier in the evening, ABC’s two-hour “The Bachelorette” averaged a 1.6 in the 18-49 demo with 6.32 million total viewers to lead broadcast prime for the night in both measures — ahead of NBC’s two-hour “American Ninja Warrior” with a 1.4 demo number and 5.68 million total viewers.

ABC and NBC finished the night with matching 1.3 averages in 18-49 for prime time overall, well ahead of Fox’s 0.6 and CBS’s 0.5 for an all-repeat lineup. ABC had the edge in total viewers for prime time with 5.24 million, just ahead of NBC’s 4.99 million, followed by CBS with 3.56 million and Fox with 2.26 million.

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